We are currently supporting Sunway Group’s loyalty program, Sunway Pals.
They invited us to be part of their team as a program developer and consultant to help revamp their existing loyalty management system. We fulfilled the Sunway Group’s key strategic intent to create a better loyalty management system. Through this development, they achieved their vision of an efficient and value creating synergy between all customer segments & business units such as malls, theme parks, hotels, medical, education, property & more by using one member card system for different services.
The system and outstanding work was recognized as the Sunway Pals Loyalty Program was one of the winners of The Loyalty & Engagement Awards 2017 for Best Use of Consumer Insights/Data Analytics in Singapore.